Intellian Campus Office Branding (2020–2023)
Integrated Environmental Branding Across Headquarters and Factory Facilities
Project Overview
This multi-phase project involved implementing Intellian’s renewed global brand identity across two major campuses in Pyeongtaek, Korea. As the company expanded its headquarters and built a new factory facility, the objective was to translate the updated corporate brand system into cohesive physical environments that reinforce brand consistency, culture, and functionality.
Campus 1 – Headquarters & R&D Expansion
2020 ~ May 2021
Location: Pyeongtaek, Korea
Collaboration: Intellian / Studio Eunwoo
Following the expansion of Intellian’s headquarters and research facilities, this project focused on aligning interior and exterior environments with the newly updated brand identity.
Key Contributions:
Developed environmental branding guidelines based on the renewed corporate identity
Designed interior and exterior graphic systems and signage
Produced large-format environmental visuals
Coordinated with construction vendors and participated in on-site supervision
Ensured accurate implementation of graphic applications during installation
Office Environment Design Supporting Brand System Implementation
Campus 2 – Factory Office Branding
2021 ~ Jan 2023
Location: Pyeongtaek, Korea
Collaboration: Intellian / HaumENC
With the construction of a new factory campus, the branding system established in Campus 1 was extended into a larger industrial facility.
Key Contributions:
Collaborated with architectural and interior agencies to integrate brand elements into spatial design
Designed signage systems, pictograms, pylons, and exterior graphics
Developed a keyword-based meeting room naming system aligned with company vision and values
Coordinated production and installation processes with vendors
Ensured consistent brand application across interior and exterior environments
Office Environment Design Supporting Brand System Implementation
Connect. Inspired.
Campus 2 – Concept Alignment
Campus 2 was developed as an extension of the Campus 1 brand concept, maintaining visual continuity across facilities. The overall branding direction followed the established C1 identity, while key spaces were organized through a room-number and keyword tagging system.
Each meeting room was assigned a keyword derived from Intellian’s vision and core values. These keywords were designed not only to distinguish functional spaces, but also to symbolically reinforce organizational direction, cultural identity, and expected behaviors within the workplace.
This structured naming system connected spatial functionality with corporate messaging, strengthening brand presence throughout the facility.
#Growth #Connectivity #Success #Diversity #Passion #Energy #Reliability #Collaboration
Keyword
#Growth
#Connectivity
#Success
#Diversity
#Passion
#Energy
#Reliability
#Collaboration
#Growth #Connectivity #Success #Diversity #Passion #Energy #Reliability #Collaboration
My Role
As the primary in-house designer within the core project team, I translated the renewed brand identity into environmental graphics across both campuses. I developed design guidelines, created proposals, and ensured consistent execution during production and installation. I worked closely with marketing, agencies, and construction teams to maintain brand alignment. I also contributed to project documentation through time-lapse and completion video production. My role focused on delivering cohesive brand implementation across physical and media touchpoints.
Impact
Successfully aligned physical environments with the renewed global brand identity
Strengthened internal brand experience across headquarters and factory facilities
Ensured visual consistency across large-scale interior and exterior applications
Delivered scalable environmental branding standards for future expansion
PROJECT OWNER
Intellian
CREATIVE DIRECTION
Jinah Lee
BRANDING
Project Management - Intellian / Studio Eunwoo (C1), HaumENC (C2), Superunion (Rotterdam)
Interior Design - Jinah Lee / Studio Eunwoo (C1), HaumENC (C2)
Construction and Planning - Studio Eunwoo (C1), HaumENC (C2), Superunion (Rotterdam)
Graphic Design - Jinah Lee