SEOUL type : A Piece of Seoul
Concept-driven Poster Series & Independent Brand Exploration
Project Overview
“A Piece of Seoul” is a concept-driven poster series translating urban moments into structured graphic compositions. Developed as an independent lifestyle print brand, the project explores scalable visual systems for potential commercial distribution. Each piece balances minimal typography, controlled color, and strong framing to create cohesive yet collectible city narratives.
“A Piece of Seoul”은 서울의 인상적인 도시의 순간을 그래픽적으로 재해석한 포스터 시리즈입니다. 도시의 일상적인 장면을 구조화된 레이아웃과 절제된 컬러, 타이포그래피로 표현하여 하나의 수집 가능한 시각 브랜드로 확장 가능하도록 기획되었습니다. 향후 Etsy 등 플랫폼을 통한 상업적 유통을 고려하여 확장 가능한 시스템 기반으로 설계되었습니다.
Brand Direction
The concept focuses on isolating and framing memorable fragments of Seoul’s urban landscape — transforming everyday scenes into collectible visual pieces.
The series was developed as a potential lifestyle print brand, designed with scalability and commercial distribution in mind.
Visual System
Strong compositional framing
Controlled color palettes
Typographic restraint
Clean, structured layouts
Each poster functions as both a standalone artwork and part of a cohesive brand system.
